Web / Live website
Who to Follow.
Find your next favourite.
A place to discover creators across platforms, explore their work, and see who is broadcasting now.

The starting point
The idea behind Who to Follow.
A creator rarely lives in one place. Discovery becomes easier when a person, their work and their platforms can be understood together.
How it works.
01
People first
Creator profiles give the directory a human starting point. Platform destinations belong to each profile, so a visitor can decide where to go next.
02
See who’s live
Live discovery sits alongside the broader directory. A broadcast is a moment in a creator’s practice, rather than their entire identity.
03
Go straight to the creator
Search and browsing lead to public work. The product is a bridge to the creator, with its own maintained source and availability information.