Concept presentation
WeLink
Caribbean
Make finding the right skilled worker feel clear, local, and trustworthy.
Earlier WeLink homepage concept with a proposed search entry point. The platform did not launch.
Explore the direction
From idea
to visual direction.
Visual preview · Homepage direction · Service categories · Proposed journey
An unlaunched concept. Browse the visual direction; search, profiles, and booking are not live.
Preparing preview controls…
Project overview
The work
behind the work.
WeLink was an unlaunched platform concept for discovering skilled workers and services across the Caribbean. The challenge was to make a broad service directory feel intuitive, trustworthy, and easy to navigate across categories and regions.
I led the design work across the platform, focusing on service discovery, worker profiles, booking flows, and the overall information architecture — making it easy for users to find what they needed, understand their options, and take action with confidence.
Decision sequence
Find. Compare. Connect.
An unlaunched service-discovery concept, organised around finding a relevant person and understanding the next action.
Decision 1 of 3: Put the service search at the centre.
Earlier homepage concept with the proposed search entry point. WeLink did not launch.
01 / 03 — Find
Put the service search at the centre.
The earlier homepage concept places search at the centre of the proposed experience. Service categories offer a parallel entry point when the right search term is not yet clear.
Workflow summary
- 01Choose a service category
- 02Review relevant workers
- 03Understand the profile
- 04Identify the next step
02 / 03 — Compare
Make the options easier to understand.
The proposed information architecture groups services before introducing individual profiles. The design direction focuses on the information a visitor would need to compare relevant options.
Workflow summary
- 01Find a suitable service
- 02Review the worker
- 03Continue toward booking
03 / 03 — Connect
Keep the next action connected to the choice.
The intended journey connects service discovery with profile review and an enquiry. The visual preview presents the homepage direction and proposed structure; it does not implement search, profiles, or booking.
Reduce ambiguity at each step, from the first search to the next action.
Reflection
The constraint.
The response.
The constraint
Marketplace and services platforms need to reduce ambiguity quickly. Users need to understand what the platform offers, how to find the right person, and how to move toward action without friction — especially in a multi-region context.
My response
I reviewed discovery and service-browsing patterns to clarify the core user need, improved hierarchy, navigation, and service organisation, and refined the page structure to support clearer matching. Although the platform did not go live, the work shaped a stronger, more coherent product direction.