The shelf is
the first taste.
Illustration, package form, and graphic design for Pure Chocolate Jamaica: twelve designs across bars and pantry goods, extending the existing brand across six pack formats.
Inspect the current range ↓See the design development ↓Loading image…
One painted world. Twelve distinct designs.
I create the illustrations and design the packaging’s form and graphics. The work spans illustrated bar cartons and a nine-product pantry range within PURE’s existing brand system. Distinct colour fields and botanical imagery separate products. Front labels carry the product character; reverse panels organise preparation, ingredients, storage, and batch information. The presentation mock-ups show how that approach adapts to pouches, jars, bottles, tubes, and cartons.
- Client
- Pure Chocolate Jamaica
- Scope
- Illustration · Package form · Graphic design
- Formats
- 6 · Gusset pouch · window pouch · jar · bottle · tube · carton
- Range
- 12 designs · 2 collections
A family, not a formula.
Explore the twelve packaging designs. Choose a product to see its visual language, then open the complete mock-up to inspect the illustration, labels, and finishing details.
The complete range of twelve current packaging presentation mock-ups, with each product’s format, visual signature, and design notes.
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01 / 12 · Pantry
Cocoa Tea
A red field and large product name anchor the illustrated front. The reverse separates preparation steps from ingredients, storage, and the batch field.
- Format
- Gusset pouch
- Visual language
- Doctor bird · hibiscus · cacao
- Pack specification
- Three cocoa balls · approximately 90 g
The complete collection · select a mock-up
Cocoa Tea
A red field and large product name anchor the illustrated front. The reverse separates preparation steps from ingredients, storage, and the batch field.
Visual signature: Doctor bird · hibiscus · cacao
Three cocoa balls · approximately 90 g
Drinking Chocolate Mix
Violet distinguishes drinking chocolate from the red Cocoa Tea pack. Bird and botanical imagery share the family language while the reverse carries preparation and product information.
Visual signature: Ginger · cacao · violet field
Jamaican cacao · ginger · spices · 150 g / 5.2 oz
Almond, Quinoa, Dark Chocolate
The vertical window sits beside the stacked flavour name, framed by a macaw and foliage. A cream reverse panel gives the product information its own clear space.
Visual signature: Almond · quinoa · green field
Snackables · 75 g / 2.6 oz
Peanut, Crispies, Milk Chocolate
Magenta and a blue-green bird separate this flavour within the Snackables family. The same window position, flavour hierarchy, and cream reverse panel hold the range together.
Visual signature: Peanut · crispies · magenta field
Snackables · 75 g / 2.6 oz
Pretzel, Sea Salt, Milk Chocolate
A red-orange field sets the pretzel flavour apart. The clear product window and illustrated border carry the same layout into another member of the Snackables range.
Visual signature: Pretzel · sea salt · vermilion field
Snackables · 75 g / 2.6 oz
Speculaas Spice
The orange wrap carries spice illustrations around the jar. A matching circular lid label connects to the body with a tamper strip; the reverse keeps practical information grouped.
Visual signature: Spice botanicals · orange wrap
Jamaican spice blend · 30 g / 1 oz
Vanilla Paste
Deep green and vanilla orchids connect the jar to the wider vanilla range. The lid and body labels repeat the same palette, linked by a narrow tamper strip.
Visual signature: Vanilla orchid · deep-green wrap
Jamaican vanilla bean paste · 50 g / 1.76 oz
Vanilla Bean Extract
The tall front label frames the product name with vanilla imagery. A separate neck band extends the identity upward, while the reverse divides uses, ingredients, and batch information.
Visual signature: Vanilla botanicals · neck band
Made with real Jamaican vanilla · 148 ml / 5 fl oz
Jamaican Vanilla Bean Pods
A narrow vertical label adapts the vanilla palette to a glass tube, leaving the pods visible. The cork seal repeats the green-and-gold treatment without covering the whole container.
Visual signature: Whole pods · tamper seal
Two whole pods · corked glass tube
Banana, Plantain & Sweet Potato
A plantain-crowned figure gives the carton its focal point. Teal carries the illustration around the pack while front and reverse panels divide the product story and practical information.
Visual signature: Plantain crown · teal field
Box mock-up — the flagship bar
Scotch Bonnet
The painted portrait leads above the deep-green product panel. Pepper imagery links the flavour to the illustration, while the reverse gives the Round Hill story a separate surface.
Visual signature: Scotch bonnet · deep-green field
Box mock-up · green
Worthy Park Rum
A sunlit cane-field scene and warm palette give the rum carton its own setting. The illustrated front remains distinct from the information panel on the reverse.
Visual signature: Cane field · warm rum palette
Box mock-up · 65% dark
Three flavours. One recognisable family.
The existing PURE identity stays in place. Colour and bird illustration distinguish each flavour, while the window and reverse panel repeat a shared structure. Compare the current front-and-back presentation mock-ups together.
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Almond & quinoa
Dark chocolate
- Colour
- Green
- Illustration
- Red macaw and layered foliage
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Peanut & crispies
Milk chocolate
- Colour
- Magenta
- Illustration
- Blue-green bird and palm fronds
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Pretzel & sea salt
Milk chocolate
- Colour
- Red-orange
- Illustration
- Yellow-and-black bird and foliage
What holds the family together
- Retained identity
- The white PURE mark and gold Snackables band repeat on every front.
- Product window
- A tall, gold-edged window sits beside the stacked flavour name.
- Reverse panel
- A cream field groups ingredients, allergens, storage and batch information away from the illustration.
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A packaging language built to expand.
The bar cartons established the illustrated sense of place. The pantry work extends it across a gusset pouch, a window pouch, a jar, a bottle, and a glass tube. The existing PURE identity remains the anchor; colour, composition, and the shape of each label give the products their own character.
The decisions between versions.
Three stages of the same pack. The name, typography and illustration change; the existing PURE identity stays. Open each artwork to follow the details.
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First concept
Violet, cacao and a hummingbird establish the character. The product name sits low over the illustration, beneath the large PURE mark.
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Re-authored revision
A brown field and serif product name shift the hierarchy. Drinking Chocolate Mix moves to the centre; the illustrated cup brings preparation into the front-panel story.
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Current working artwork
Violet and the hummingbird return with a larger product name. The reverse groups preparation, ingredients and batch information. The visible guides remain part of this working flat.