Hospitality / Visual identity / Self-initiated study / 2026
Tidehouse
A quieter kind of arrival.
01 / The brief
A system with a job to do.
A self-initiated identity for an imagined small coastal guesthouse. The brief: make the welcome distinctive while keeping practical information—finding a room, reading a menu, planning a stay—effortless.
- Audience
- Independent travellers looking for a slower, place-led stay.
- Scope
- Mark, wordmark, typographic direction, editorial and digital applications.
- Status
- Independent portfolio concept. Not a commissioned or launched business.
02 / Identity
Recognisable. At every scale.
Space is part of the mark.
Keep one horizon-stroke of clear space around the symbol. Room numbers and arrows sit outside that area, so the identity never becomes a wayfinding obstacle.
One family. Distinct jobs.
Oasis Light gives display typography its relaxed character. Regular carries the small wordmark and reading text. Medium anchors room numbers and directions. Explore the original typeface ↗
- Deep water#173e43
Primary identity and information
- Linen#eeeade
Menus, correspondence, and quiet space
- Sea glass#cbd8c3
Wayfinding and secondary surfaces
03 / Applications
The idea, put to work.
Four designed surfaces test the same identity against different information, scale, and reading conditions.
Room
to breathe.
Early light. An open window. Nowhere else you need to be.
Rooms / Table / CoastStay curious. Sleep well.
Garden room
A good day,
unhurried.
Make yourself at home.
Breakfast belongs to the morning, not the clock. Take a seat at the long table, find a spot in the garden, or carry your coffee outside.
Ask us about a walk along the coast, a quiet place to read, or what is cooking tonight. There is no itinerary to keep up with.
Less rush.
More room.
04 / Decisions & trade-offs
Character without the clutter.
An open doorway meets a horizon line. The mark suggests both shelter and a view without relying on a palm tree or a nautical crest. A light Oasis wordmark gives the identity air; heavier weights carry room numbers and practical directions.
A thin wordmark is expressive at display scale but weak on small functional signs. The small-use lockup moves to Regular, while the mark keeps its solid geometry. Warm paper carries the information; deep coastal green anchors the identity.
This is a design proposition. Production testing, audience research, and real-world performance would be the next validation steps; no commercial outcomes are claimed.